Our local hospital is rated #1 in the state for cardiac care, even above the bigger hospitals downtown Atlanta. We were honored to get to help share that statistic in the latest commercial we produced for the Northeast Georgia Medical Center. As we bounced around ideas in a preproduction meeting, the marketing team at the medical center was pretty clear that they didn’t want the new commercial to look like a standard hospital spot. So together we came up with the idea to have a “host” talk about the medical center in the midst of a surgery.
The cool, and challenging part for us was the dolly move. The 30 second commercial is only one shot with a title card at the end, but it’s the dolly move around a 1/3 of the room that keeps things interesting. We followed our talent as he walked around a surgery in progress, and our movements allowed us to see the equipment, patient, surgeon, and nurses without cutting away from our talent or making armature camera moves.
The dolly was a homemade one that one of our regular crew members TJ brought to the shoot. It’s a pretty normal “skateboard” dolly, except that the PVC track could be curved. The 10′ pipes attached with dowels and the wheels on the dolly can swivel, allowing the curve of the track to be adjusted. It gave us the perfect amount of track to go almost 180 degrees around the 24′x24′ room, although we didn’t end up using it all. You can catch a glimpse of the track in this short behind the scenes video… And below that is the final commercial that went to broadcast this week…