We love working with the talented PR team at Northeast Georgia Medical Center. A few months ago I was invited to a brainstorming session with them to talk about video ideas for their different services lines, and we just wrapped up post-production on one of those ideas. The concept for the 30 second spot was to have a third-party talent walk through an operating room while the doctor, nurse, and tech were operating. We didn’t want the medical staff to react to or be aware of the third-party, but to have him talk about them.

We use a half circle dolly track on one side of the room and had the talent walk on the other, with all the medical staff working in between us. It was a challenge to work in the small space, especially lighting that, but the spot turned out very well. Below is a short behind the scenes look at the setup with a small clip of the final spot. We’ll get the commercial online as soon as it goes to broadcast!

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