In early May, we were presented with the opportunity bid for this project… a 30 second product commercial for Kowa Optics. To really help pitch the concept of the spot, they let us borrow the product and we shot some test footage. The test footage sealed the deal and we had less than two weeks to complete the commercial and have it delivered.

We specifically chose the Ziess Makro-Planar 50mm F2 for this and it was the only lens we used (on a Canon  7D body). We shot everything at 720p60 and slowed down some of the footage in post production. In some shots, the product actually rotates on a turntable, and others are dolly shots with the Kessler Crane Philip Bloom Pocket Dolly. Check out the final commercial below…

 

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