This past Friday we spent the day out in the wilderness shooting footage for a 30 second commercial for a 4×4 manufacturer. A friend of mine let us use his 48 acres of land in North Georgia and it was perfect for what we needed. Unfortunately it was a cold and windy day, but we walked away with some incredible footage.
As usual, our primary camera was the Canon 7D, but this time we shot on two amazing lenses instead of our usual Nikon kit. I rented the Ziess 21mm 2.8 (a truly magical lens) and the Ziess 50mm 1.4, both of which performed extremely well and make my old Nikkors feel… well… old. All our jib shots were done with the 18′ Kessler Crane/Revolution head with the Panasonic HPX170. We tried something new on this production, and brought 3 GoPro Heroes for some interesting perspectives we don’t usually get. These little cameras were awesome… we strapped two of them on the 4×4 vehicle and put one down in the mud and other random places for some cool shots we could have never gotten with the 7D or a traditional video camera.
We were rushed all day (what else is new?), until the LAST shot. We had to wait for the sun to set to set to the exact spot we wanted it for the key product shot, and spent the last hour and a half just waiting! A big thank you to the crew: Rusty, TJ, and Chris for your patience and for putting in a long day of hard work! Also, a big thank you to Jonathan for coming out and shooting some behind the scenes video for us!